Marketing lessons extracted from art-making
Love, colour-palette, & strategy
Happy Monday, reader, if you have been following me for a while yk I am an art, crafty gurly.
I have drawn 100+ floral arts, and that’s how I came across this name for my pub, Heal & Bloom. Bloom for flowers.
Art teaches me a lot. It teaches me mindfulness, slowness, and patience.
Once upon a time, I was telling my ex-boyfriend how I dislike the marketing aspects of my biz, like engagement, outreach, and sales call and mostly enjoy creating!
He said to me, you are creating relationships, it’s an art, and this is the exact shift in perspective I needed.
As I reflected, I realised that marketing & creating relationships is indeed an art and highly correlated with art, so here are the lessons learned.
The details matter: In Art detail is exactly what beautifies what you have created, and the same goes for marketing; if you ain’t paying attention to the details, you may end up overlooking important details and may not be able to create the desired outcome.
Be Patient: If you try to make your art in a minute, it may not turn out as good, and you may fuck up a lot, but if you approach your art/marketing with patience and focus on enjoying the journey, the outcomes will become the side effects, and they will indeed be graceful.
Approach with care: Reader- I know you may already be aware of this. Approach your clients/customers with care and treat them delicately because people never forget how you made them feel.
If you treat your clients/customers/community members with love, care, and devotion, they will most likely be your return clients and refer you to others because everyone likes to go back to peaceful and loving experiences.
I have forgotten the count of how many times my clients became my return clients and referred me to others, only because they enjoyed the experience of working with me.
Accept it’s all subjective: With art & business, you just cannot please everybody. It’s not worth it. There is no need to. Sure, strive to improve, but have faith that the right people will find your work, love your work, and won’t stop promoting it.
And haters gonna hate!
That’s about today’s post. If you need my copywriting support, please reply to this email or message me.
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